Today Pat & John discuss their thoughts on & further explain the importance of marketing your property for sale and the potential cost of not doing it. What is a marketing budget and why is it different to commission What makes up an advertising spend (ie, internet, print, photographer?) With such good buyer databases available why do you need to market a promote a property? More exposure more potential change of demand for the property (use a pie chart to explain) What could no marketing potentially cost you? Is Marketing actually a cost? or can it be seen as more of an investment in your final profit on the sale of your home?